As the baseball season gets into full swing—from the major leagues to the little leagues—the Cracker Jack brand, from PepsiCo's Frito-Lay division, is unveiling a whole new approach to the Prize ...

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Yes. For real. Because there’s no better time to release your new creepy high-caffeine energy-snack than at the end of a week packed with highly publicized caffeine-snack deaths! Good call, Cracker ...

Move over, Cracker Jack. Cracker Jill is stepping up to the plate. More than 125 years after the caramel-coated popcorn and peanut snack launched, it’s now also being offered for the first time in a ...

It’s the seventh inning, “Take Me Out to the Ballgame” just echoed through the park and you’ve decided, because you’re hungry or maybe just a sucker for good marketing, that nothing goes better with a ...