It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...

It's the end of era. The iconic prize found in a bag of Cracker Jacks will be replaced with stickers containing digital codes for mobile games, the company announced Thursday. Cracker Jack, which is ...

As the baseball season gets into full swing—from the major leagues to the little leagues—the Cracker Jack brand, from PepsiCo's Frito-Lay division, is unveiling a whole new approach to the Prize ...

To be memorialized in songs stretching from 1908 to 1978 is quite a record (pun intended). I know of only one snack food that fits the bill. “Take Me Out to the Ball Game,” covered in a prior column ...

Forget the peanuts. Can the popcorn. Think prizes. Cracker Jack is nothing without the sweet anticipation millions of people have felt as they tore into a box of the glazed popcorn and peanut snack, ...