DALLAS – After more than 100 years and 23 billion tiny toys, Cracker Jack is no longer adding those traditional surprises to its packages of caramel-coated popcorn. Plano-based Frito Lay, which owns ...
It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...
It's the end of era. The iconic prize found in a bag of Cracker Jacks will be replaced with stickers containing digital codes for mobile games, the company announced Thursday. Cracker Jack, which is ...
As the baseball season gets into full swing—from the major leagues to the little leagues—the Cracker Jack brand, from PepsiCo's Frito-Lay division, is unveiling a whole new approach to the Prize ...
(CBS Moneywatch) Cracker Jack is getting a makeover -- inside and out. The caramel-coated popcorn and peanut snack with the tiny prize inside the box is a longtime ballpark favorite. (It's even ...
In the spring of 1991, at the apogee of baseball card collecting phenomena, Borden’s Cracker Jack introduced a line of limited-edition, mini-baseball cards from the leading brand in the industry, ...
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