Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing for a finite amount of traffic, ...

After migrating your store to a new platform such as Wix, Shopify or BigCommerce (Full disclosure: My company uses BigCommerce), you want to make sure that visitors complete a certain desired action.

Getting new customers to your website is hard enough, having to block and tackle up against all your competitors' advertising on Google, Facebook and elsewhere. But that is only half of the challenge.

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

Infintech Designs published a detailed blog addressing the strategy, methodology, and specific implementation steps involved in increasing website conversion rates for business owners. The guide, ...

The truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your social signal is. Many entrepreneurs have great presence on ...

A universal business message spanning all industries is their desire for website visitors to take action. It doesn’t matter how that action manifests: The more visitors that sign up for a trial, ...