For marketers, the principle of advertising to the right consumer at the right time and in the right place continues to be more complicated in practice than theory. New regulations and tech company ...

One common misunderstanding of the metaverse is that it’s a singular destination, which couldn’t be further from the truth. In fact, it’s pretty much everything and the kitchen sink — it spills over, ...

Bloomberg Media wants to capitalize on the explosion in connected TV ad spend. While Bloomberg is known as a digital news outlet, it actually had a broadcast TV network first. So it was natural for ...

Contextual advertising targets users by displaying relevant ads based on the content the user is currently viewing. Using advanced artificial intelligence (AI) and machine learning (ML), this strategy ...

If someone says they’re about to drop a bomb, it could mean that it’s time to run for cover. But it could also mean they’re about to share a piece of juicy gossip. Context is, in fact, king. Around ...

Modern TV advertising is in a growth phase. As the landscape shifts from broadcast and cable to a new world of AVOD and FASTs, advertisers are faced with equally new challenges. MVPDs across the board ...

Gracenote is now working with Peer39, Magnite, Cannella Media, Ocean Media, DirecTV Advertising, Tastemade, Xumo and others to improve contextual advertising When you purchase through links on our ...

Contextual advertising is a modern gamechanger to modern advertising. When the first banner ad was published on hotwired.com in 1994, no one could be certain about how audiences would react as AT&T ...

As any gypsy umbrella vendor in Manhattan will tell you on a rainy day, in marketing, context is everything. Last year, the Internet started catching up with the street barkers in putting the right ...

For too long, the industry has been obsessed with KPIs, efficiency, and automation, often forgetting the real purpose of ...

Seedtag, the global neuro-contextual advertising company, announced today (19th November, 2025) the results of a first-of-its-kind neuroscience study, conducted in partnership with Professor Moran ...