SAN CARLOS, Calif. — Three-quarters of surveyed retailers and 58% of consumer product manufacturers rank consumer centricity as a top-three success factor, according to a new survey sponsored by ...

Most manufacturers have organized their businesses around products. Products grouped into brands that convey trust and positioning to the consumer. This successful marketing approach has been ...

In today’s rapidly evolving healthcare landscape, the push for consumer-centric strategies has dominated boardroom conversations and marketing playbooks. However, the latest findings in the Humanizing ...

At this year’s JP Morgan Healthcare Conference, everyone agreed that a person’s ability to pay medical costs should never interfere with their eligibility to receive care. With patients crying out for ...

CHICAGO, Nov. 13, 2025 /PRNewswire/ -- Growth in consumer packaged goods will come not only from products, but also from how brands meet consumers where they spend time, earn trust, and use technology ...

The obesity treatment market has become more competitive, and it is rapidly shifting from a pharmaceutical company-centric ...

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