With organizations increasingly facing talent pressures and rising expectations around employee experience, many still struggle to translate culture into practical, day-to-day behaviors. New case stud ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kathleen Lucente I’ve ...

When you need your bannermen to live and die in your name, the branding has to be on point. Best Case Scenario: How To Nail The All-Important Case Study Video They’re a necessary evil, and when done ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...

To minimize the amount of disturbance to members and staff of a Burnsville, Minnesota church, selecting the right equipment to rise above the demolition of difficulties was essential to complete the ...

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...