Comcast will launch Universal Ads, an advertising platform meant to simplify the ad-buying process for small- and medium-sized businesses. Comcast has signed deals with media companies including ...

Comcast on Monday unveiled a platform to make buying ads across TV, linear and digital as easy as on search and social media platforms. The idea is to allow more small businesses to use performance ...

Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio join Universal Ads “With its sight, sound, and emotion, it is hard to compare to the impactful ad experience of ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Partnership Will Enable Precise Media Measurement and Optimization and Unlock Revenue Impact for Ad Campaigns Across Universal Ads For advertisers looking to optimize their media buys across multiple ...

WASHINGTON, D.C. — The advertising division of Comcast has hired an individual with experience at both Major League Baseball and as head of the Washington Post Creative Group — in addition to a ...

It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...

The National Advertising Division has once again slapped the wrists of both top U.S. cable companies, Comcast and Charter Communications, for TV commercials that disparage emerging fixed wireless ...

Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and ...