The Serena Williams-approved, direct-to-consumer baby brand now has a full-size stroller. A year ago, entrepreneur Ted Iobst launched a compact baby buggy under a new direct-to-consumer brand called ...

Ted Iobst, founder of the new stroller startup Colugo, describes becoming a parent in stark terms: “One day you aren’t, the next you are.” You suddenly become responsible for another human or, in his ...

Ted Iobst developed his baby brand, Colugo, while getting his MBA from Wharton, which has become an incubator for digitally native, direct-to-consumer brands. Ted Iobst had just started his MBA at the ...

As I unboxed my first ever Colugo stroller—the Compact in Deep Blue (which is actually a very vibrant cobalt shade)—I thought to myself, now this is what strollers should be all about. Yes, practical ...

Maneuverability is assessed by trained testers, taking into account how well each stroller, with a weight bag "passenger," maneuvers on our course: in S-turns through cones, in narrow sections, on ...