"Oh, you're coming home with me " —probably you after seeing this $5 "marshmallow fluff" lip balm that'll make you rethink ...

Cheap beauty products have come a long way since the days of petroleum jelly moisturisers and beetroot lip stains. Now, you’ll find budget formulas from big-name brands across makeup, skincare and ...

New York Fashion Week has finally begun and whether or not you’re running around the city from runway to runway, you’ll feel the energy of the shows. While it’s a fun week of creativity and discovery, ...

e.l.f. Cosmetics has come a long way as a brand. As a pioneer in affordable beauty, it has always been a trusted training ground for people who wanted to experiment with makeup without breaking the ...