Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...

Live sports is one of the most powerful and culturally unifying categories in media — and increasingly, it’s happening on Connected TV (CTV). As more fans shift to streaming, live sports is becoming a ...

As you can see from the table below, the valuation of Magnite is discounted relative to peers if you consider its growth trajectory and profitability metrics. The table below summarizes the valuation ...

We’ve entered the thick of sports season — the NFL season is dominating, MLB playoffs are in full swing, and women’s sports are consistently capturing historic levels of attention. The WNBA’s ...