Dan Lotzof is the Chief Revenue Officer at Notified.

The success of any newly launched business is going to hinge on how much visibility and trust it can generate. Public relations can effectively bridge the gap between a great idea and a profitable ...

When a PR crisis happens to you, you'll want all your primary players on both sides of the divide between legal and comms to ...

PR founders and executives predict how their industry will change next year. This year has been complicated for public relations professionals. On one hand, many say it was demoralizing to watch the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Shannon Tucker If I had a ...

Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results. Digital PR can effectively boost ...

Good PR can increase a brand’s ability to win new business. Julie Clare, chief executive at Clear B2B, recommends six steps to help target your PR more effectively. While you may already be convinced ...