Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

Brand communication is a promise a company makes to the consumer. To make sure that the right message gets across, organizations need to be able to pinpoint the most critical elements to their brand's ...

We asked industry experts to share their tips for creating a compelling personal brand story—and the elements that make a story memorable and impactful. Discover how to create an authentic and ...

To many small businesses, the idea of branding may seem out of reach, like something that only large companies with huge budgets can afford to do. More often than not, small or medium-sized businesses ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

Businesses project professionalism and reliability by aligning key brand elements—logo, tone, color scheme, ethics, and overall aesthetic—with their target audience. Incorporating these into your ...

When it comes to brand consistency there are few in the big tech sector who have got it completely right Forbes names the top five companies in the sector for brand consistency as Apple, Google, ...

In today's crowded marketplace of companies, ideas, and products, branding is critically important. People who do not yet know of your organization will give you mere seconds before moving on, so all ...