If one builds a better anything at my door, they are apt to find numerous adaptations of mouse traps. What has worked well in the past is now marketed as the ultimate ruse to draw the victim in and of ...

This week on IPWatchdog Unleashed I had the opportunity to speak with my good friend Louis Foreman. Louis is the Chief Executive Officer of Enventys, which is a full-service product launch company ...

VENTURA, Calif. — Bob Noe's idea for a better mousetrap is called the Rat Zapper. Sold under the slogan "The Power Tool for Rodent Control," it is a blue plastic box about the size of a milk carton ...

There’s a saying in business, “Build a better mouse trap.” Essentially, it means to find a better way to build a product or provide a service. As many of you know, I am a fitness trainer and our ...

LOWER SALFORD — By improving resident communication and education, Lower Salford Township received the top prize in PennDOT’s annual Build a Better Mousetrap Innovation Challenge Monday, May 5 during ...

The goal of retailers and mall designers is to get consumers inside and keep them there indefinitely—to increase the chances that shoppers will buy more and more “cheese,” so to speak. In her new book ...