Gen Alpha may be the newest consumers, aware of more brands than ever before. But the ones standing out are the ones ...

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

The Supersports model is a loud and proud reminder of Bentley’s legacy, executed at a pivotal moment in automotive history.

International betting brand GG.BET has released a video recap of their activity this year. In 2025, the brand maintained an active presence in the sports world, became more deeply involved in esports, ...

Discover how the Brand Potential Index (BPI) evaluates potential market reach, integrates BDI and MDI, and informs ...

Language is supposed to illuminate meaning, but it doesn’t always work that way. As usage evolves, definitions become unmoored, and different people start using the same word to mean entirely ...

LinkedIn is rolling out brand partnership labels on in-app posts, according to screenshots captured by social media expert Matt Navarra. The new feature appears to allow users to show their audience ...

Musk bought Twitter in 2022 for $44 billion. About a year later, the company rebranded as X. Now, however, X is arguing in ...

Generic drugs contain the same active ingredient as their brand-name counterparts. However, they usually cost much less than the brand-name version. Before the Food and Drug Administration (FDA) ...