Scaling a luxury medical brand today requires a balance of clinical rigor, product innovation and a digitally fluent strategy ...

AI has quietly taken the wheel in shaping perceptions and driving customer decisions. AI search results and emerging AI ...

International betting brand GG.BET has released a video recap of their activity this year. In 2025, the brand maintained an active presence in the sports world, became more deeply involved in esports, ...

Discover how the Brand Potential Index (BPI) evaluates potential market reach, integrates BDI and MDI, and informs ...

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

Language is supposed to illuminate meaning, but it doesn’t always work that way. As usage evolves, definitions become unmoored, and different people start using the same word to mean entirely ...

PBS connects with hundreds of millions of Americans through stories that matter to our lives. Our brand is designed to reach millions of Americans anytime and anywhere, as we have for more than 50 ...

Is your brand addicted to ongoing price promotions? If so, you need to break the habit and get it healthy again. Companies invest in building strong brands not because it’s a fun thing to do (although ...

Generic drugs contain the same active ingredient as their brand-name counterparts. However, they usually cost much less than the brand-name version. Before the Food and Drug Administration (FDA) ...

Most Americans are unhappy about the cost of drug prices. In 2016, the U.S. spent $450 billion on prescription drug costs, and spending is projected to increase to $610 billion by 2021. Even though 90 ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual rookie idols! The ...