New brand identity to roll out globally across all markets Beauty company, Avon has launched a new brand campaign, ‘Watch Me Now’ calling on people to reconsider their views of the company. According ...
This is a turnaround case about a centennial beauty brand that had to look itself in the mirror to rediscover its power. Conceived 130 years ago, Avon was now fighting for relevance in the modern ...
-- CEO says new positioning reflects the Avon of today and its purpose to transform women's lives for the better James Thompson, Avon's Head of Brand, Categories and Stores, said: "There is huge ...