If a consumer sees a vehicle they like at the grocery store parking lot, their child’s school or just about anywhere, USAA is giving its members the opportunity to gain information immediately about ...

Navigating the world of online beauty shopping is no easy task; finding the perfect shade or the right product can often feel like searching for a needle in a haystack. Recognizing the need for a more ...

Why Pokémon Go was vital to jumpstarting the decision-making process; How outstanding mobile offerings must differ from online offerings; and The three brands that inspire his business creativity the ...

In the not-too-distant future, grocery shoppers wearing Google Glass will see coupons for a new cereal flash before their eyes as they search for Cheerios, while others browsing the dairy section will ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

NEW YORK--(BUSINESS WIRE)--Digital creative automation trailblazer ResponsiveAds teams up with AR specialist DeepAR to debut Face AR and Body AR Virtual Try On (VTO) templates in the ResponsiveAds' ...

Studies on the future of virtual and augmented reality consistently show that augmented reality is going to pull ahead, by a lot. Other than the future prospects of head-mounted gear, including smart ...

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(SEATTLE) — Amazon announced this week that its augmented-reality shopping tool — which allows users to visualize how an item will look in their home before they purchase it — is now available on ...

Best Buy has launched an augmented reality app designed exclusively for Apple's latest wearable, the Apple Vision Pro that offers real-time product previews. Named Best Buy Envision, the app is set to ...

Further extending AR capabilities, Amazon partnered with Hexa, the 3D visualization company, on Tuesday to let sellers create 3D images, immersive 360 visualizations, virtual try-ons and augmented ...