Cox Media Group has unveiled a partnership with a marketing attribution company and is now using its “broadcast attribution” software within its Cox Analytics services. What does this do? Cox says the ...

DUBLIN--(BUSINESS WIRE)--The "Marketing Attribution Software Market by Component (Solution and Services), Attribution Type (Single Source, Multi Source, and Probabilistic or Algorithmic), Organization ...

Many data-driven companies are assessing the performance of their digital channels holistically with marketing attribution tools and software. These tools can be extremely handy when it comes to ...

When it comes to marketing strategies, nothing is more important than analyzing and measuring every campaign’s actual effectiveness, influence, and ROI. Without these measurements in place, how can ...

SAN FRANCISCO, Jan. 17, 2019 /PRNewswire-PRWeb/ -- Attribution™, an advanced multi-touch attribution company today announced it has been named a High Performer in the Attribution Software category by ...

NEW YORK, Jan. 31, 2019 /PRNewswire/ -- Growing need to track customer behavior for targeted marketing activities to drive the marketing attribution software market ...

The marketing attribution software market is expected to grow in the future due to the adoption of advanced technologies such as big data and AI in software and the increasing need to increase the ...