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Fanatics Bets That Pop Culture and Star Athletes Can Take Its Festival Game to Another Level

There may be only one company that could get LeBron James, Tom Brady, Kevin Costner, Spike Lee, Jay-Z, Travis Scott, NBA star Victor Wembanyama, YouTuber Kai Cenat and dozens of other high-wattage ...
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From Courts To Comic-Con: How Athlete Influence Becomes Pop-Culture Currency

Athletes aren’t just influencing sports—they’re redrawing the cultural map. The proof? Data that shows a takeover, not a trend. Today’s most magnetic players are scripting how sports and pop culture ...