Amazon Ads has developed Ad Relevance to offset the elimination of browser cookies and inability to rely on one piece of information or IDs to accurately target ads. The technology, publicly debuted ...

How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence ...

Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

The buzz around contextual targeting is ramping up in the online advertising world, with the promise that it will solve issues surrounding privacy, transparency, and more. But where is its impact ...

Relevance and fresh context are now baseline in digital advertising, and ad-weary consumers decide which messages earn their attention. During an ADWEEK House Cannes Lions Group Chat co-hosted with ...

New contextual targeting tools use generative pre-trained transformers (GPTs) to analyze websites and and build contextual audience segments. The companies behind them believe that GPTs can address ...