Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, ...

Amazon announced a dedicated Alexa+ website, enabling users to interact with the virtual assistant in a manner similar to how they can with ChatGPT.

Amazon says you Alexa Plus users can start conversations on your PC and continue them on your mobile app or your Echo and Fire TV devices.

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Amazon is taking Alexa to the next level with the help of AI. Amazon just announced Alexa+, an updated assistant powered by generative AI. The idea is to make Alexa more human, so she can help you ...

Amazon is hosting a major press conference today where it is expected to unveil its long-awaited, AI-powered Alexa upgrade. We could also see a few additional devices announced, although they won't be ...