The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Christian Jacobsen “The ...

For many entrepreneurs, hiring an agency — whether it’s a PR agency, a branding agency or a sales training agency — is new ground. I’ve been in your shoes and I’ve worked on both sides; these are my ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brian McHale In the ...

More than 80% of advertisers use data to help them manage agency partnerships, but many challenges that include turning data into actual insights, lack of transparency, and lack of centralized ...

In the consumer advertising space, a new CMO or procurement’s desire to cut costs often results in the brand reviewing its agency roster every two to three years. But in the pharma space, longevity is ...

The way brands work with agencies is changing. The traditional client-vendor dynamic, defined by retainers, inflexible scopes and long approval cycles, no longer matches the speed or complexity of ...

Setting up a successful partnership with a new agency requires effort. Lay the groundwork for outstanding SEO results with these tips. The decision to hire a new SEO agency brings high hopes for what ...

In an AI-mediated world, the MRM practice is engineering how to manage the relationships between agents representing ...

The New Jersey Supreme Court's decision in New Jersey Lawyers' Fund for Client Protection v. Stewart Title Guaranty Co., 203 N.J. 208 (2010), is extremely important to all involved with the New Jersey ...