The History of Advertising Trust charts the campaigns that reflect moments of social change.

Remember the age-old question, "If a tree falls in the woods but no one is there to hear it, does it make a sound"? You could ask a similar question about advertising. If you display advertisements on ...

When a meat company and a grocery store pool their advertising dollars for an ad that features the benefits of both companies, they are employing the advertising strategy known as vertical cooperative ...

According to research, there were a staggering 5.7 million private sector businesses at the start of 2017 in the UK, which is 197,000 more than 2016, and 2.2 million more since 2000. Yet there’s an ...

(Ad) The average age of a house in the United States is now reaching 46 years, which means that most homes need some repair and improvement. Because of the COVID-19 pandemic, people are now more aware ...

You’ve probably noticed an influx of seasonal television advertising campaigns by retail brands in the build-up to Christmas. These spots tend to attract widespread media coverage and acclaim upon ...

Bumper ads are easy to dismiss. After all, what can you possibly accomplish in just six seconds? As a result, some advertisers dismiss them out of hand. But they’re missing the point. Because bumper ...