You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

The ways in which people fall asleep are just as personal — and strategic — as the clothes we choose to snuggle under the covers in. Take me, for example: I can’t doze off unless I’ve read a few pages ...

Between 2020 being a dumpster fire of a year, and our not-so-healthy social media spirals frequently reminding us of it, it’s really no surprise that many of us have been struggling to get a good ...

ASMR stands for an autonomous sensory meridian response. The funny thing? Research and science behind ASMR are still so new that there's really no "scientific" definition for the term. It simply ...

If you're having trouble sleeping and you've tried everything, having someone whisper in your ear to create what's known as autonomous sensory meridian response might be just what you need. If you're ...

Have you ever watched a video that sent a chill up your spine, made your head tingle, or helped put you to sleep? If so, have you ever wondered why? What caused you to have such a visceral reaction to ...

Searching “AI ASMR” on TikTok shows hundreds of videos of a knife slicing through several crystal-like objects shaped like different fruits. Over the past few years, AI-generated video content has ...

Three years ago, an idea from a colleague changed Holly Tanella’s business—and her life—forever. In 2022, Tanella—who owns BOHO Med Spa in Allen, Texas—was speaking with her social media coordinator ...

ASMR is a massive subculture on YouTube where creators whisper, eat, and flutter their fingers softly into a highly sensitive microphone. Many fans say they experience "brain tingles" when they watch ...