When you buy through links on our articles, Future and its syndication partners may earn a commission. ASMR videos are known for causing "brain tingles" or just helping people relax. But how do they ...

If you’ve ever experienced a tingling sensation on your skin in response to a certain visual or sound, you may have had an autonomous sensory meridian response—or ASMR as it’s more commonly known as.

I’m not sure when it was that I first became aware of the engrossing strangeness of online ASMR culture, but I know that it was 2017 when I first fell down the rabbit hole of attempting to understand ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Yin Chenxi, a second-year postgraduate student, was working on her thesis one evening when her phone lit up with a notification from the Chinese social media platform RedNote, recommending a video ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...