Videos that show pharmacy technicians sorting and pouring pills have millions of views on TikTok. Viewers say ASMR content helps them relax.

If you’ve experienced it, you know what I’m talking about, although you might not have known the name for it. It’s when a sound triggers a physiological response from your body—perhaps a slight ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

Joanna Greer does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

Giulia Poerio does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Hushed whispers into a microphone, mouth noises accentuated, lips and hands embracing the mic as if a performer is physically connected with the audience... Hard to believe, perhaps, but the term ASMR ...