Since ATEEZ's debut in 2018, the eight-member group has surpassed expectations and built a strong global audience. Seonghwa, in particular, has gained attention due to his stunning appearance and ...

She speaks in a low, patient whisper punctuated by a wide smile, her face inches away from the camera. Her voice is soothing and her eyes are warm. "Let me give you this shield potion," she says, ...

I have seen the saviour of print journalism, and it is ASMR videos. Hours into a days-long journey through the whispering, tapping, crinkling, crackling tingle-inducing caverns of YouTube’s ASMR ...

If you’ve spent some time on TikTok or YouTube recently, you might have stumbled across ASMR content without even knowing it. From long acrylic nails tapping away on everyday objects to slow, soft ...

Sunday night’s Super Bowl audience watched the New England Patriots seize their sixth NFL championship and got an eyeful of Maroon 5 frontman Adam Levine’s nipples, but at least one of the broadcast’s ...

I’m not sure when it was that I first became aware of the engrossing strangeness of online ASMR culture, but I know that it was 2017 when I first fell down the rabbit hole of attempting to understand ...

Autonomous Sensory Meridian Response. A condition that I always knew I had and suspected that others had. Having turned 50 last year I found out about this by accident – looking at videos that have ...

Add articles to your saved list and come back to them any time. In just a few days in April, nearly a million people watched a YouTube video in which a young woman with a pink-lipsticked mouth ...

MRE unboxing videos are very popular for those who experience ASMR. (Screenshot via YouTube) In 2009, a woman named Jennifer Allen went on a mission to discover why, sometimes, she’d experience a ...

Michelob Ultra might just take the award for strangest Super Bowl ad this year—especially when you get the backstory behind it. If you feel a little tingle while watching Zoë Kravitz promote the ...

Do you quiver with pleasure when you hear hair being brushed, a reader gently turning the pages of an old book or fingernails tapping the rim of a wooden bowl? Have you ever felt a frisson when ...

Autonomous Sensory Meridian Response (ASMR) is an intensely pleasant, tingling sensation that some people feel when they see or hear certain stimulants. We meet the creators behind the current ASMR ...