Experience the oddly satisfying sensation of squeezing a thick, crunchy clay figure with a vibrant yellow and green face. Each press releases crackles and pops, creating a visually and audibly ...

Experience the oddly satisfying sensation of squeezing a thick, crunchy blue flower clay as it crumbles and crackles with every press. This vibrant, textured clay offers a soothing blend of visual and ...

An curved arrow pointing right. The artist behind Mingtoo Art makes clay-cracking ASMR videos. She starts with a clay sculpture, covers it in a coat of plaster, and smashes it on camera. The cracking ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...