"Unwind alongside iconic singer, songwriter and actress Rita Ora as she whispers her way through her everyday makeup routine. From a scalp treatment that works overnight without a trace of oily ...

Get to know the feel-good Instagram beauty that everyone is talking about even better. Here's what's going on in the world of ASMR beauty. So why do some feel it, and some don’t? A psychological study ...

You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

Sofia Carson invites you into a soothing ASMR makeup touch-up session, where she refreshes her look after a long day of press interviews. With gentle whispers and soft tapping, she walks through her ...

Love Island USA’s Amaya Espina (aka “Amaya Papaya”) brings soft glam and full-body tingles to this bubbly, whisper-filled episode of Hush & Brush. From a bare face to a full beat, Amaya walks us ...

Autonomous Sensory Meridian Response (ASMR) is a spidery sensation felt across the scalp and up and down the spine, triggered by certain sensory experiences. Some people are triggered by the sound of ...

A woman who filmed herself whispering at the camera has become a YouTube phenomenon – because her videos give people ‘head tingles’. Kimberley Tregidgo, 24, from Devon, is a so-called ASMR YouTuber ...

Perfectly precise winged eyeliner and true crime — hitting the sweet spot of the YouTube algorithm. For five years, Bailey Sarian’s YouTube channel catered to a small, but consistent audience within ...

The clicking of finger nails. A breathy whisper. A woman applying makeup. Hands submerging into slime. The crunch and snap of biting into pickles. Millions of YouTube users seek out this seemingly ...

Ysabel Ortega shared an ASMR-style video showing how she does a simple makeup look. Kapuso actress and Sparkle star Ysabel Ortega shared a quick tutorial on how she does her simple makeup look. Ysabel ...

ASMR videos started as a fringe section of YouTube, but the industry has grown exponentially in the last decade — rough estimates say there are at least 25 million ASMR videos on YouTube alone, coming ...