There are two ways to appear smart—look it or sound it. Looking smart is OK, but if it ends when you open your mouth, how does that help you? There are many life hacks, but finding the perfect word in ...

Made-up words like “clisious” and “smanious” are easier to remember when they sound beautiful. Could the feel of a word shape how we learn languages, sell products and even how languages evolve?

The wind is up; a dry wind. Between four walls, we're only aware of its presence by the sounds it makes. Whistling, hissing, sometimes howling. The effect on the building is noticeable: creaks in the ...