‘Is this really what college bowl games have become?’: Critics say goofy Pop-Tarts and Duke’s Mayo sponsorships are overshadowing the football

In case you missed the memo, bowl games have increasingly turned into marketing showcases for all sorts of brands, which pay big-time sponsorship dollars for the privilege and then serve up goofy rituals galore. And with the bowl season moving into its busiest stretch, football fans can expect plenty of hijinks.

All the Laughably Fun Moments Notre Dame Missed by Declining Pop-Tarts Bowl Bid

Notre Dame, ranked No. 11 in the final CFP rankings, was the first team out of the 12-team field and decided to sit out of bowl season following the CFP snub. Specifically, the Fighting Irish opted out of the Pop-Tarts Bowl and all the fun that comes with it.

Notre Dame was the biggest loser of an electric Pop-Tarts Bowl

The Pop-Tarts Bowl featuring Georgia Tech and BYU was everything right with college football. Which makes Notre Dame utterly wrong for skipping it.
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